Path: Professional activity/EEA and Norwegian Funding Mechanisms


EEA and Norwegian Funding Mechanisms

Through the EEA and Norwegian Funding Mechanisms (the so-called Norway Grants), Norway - along with Iceland and Lichtenstein – contribute to reducing economical and social differences across Central and Southern Europe.

Between 2007 and 2010, the Wallachian Open Air Museum implemented – within this funding mechanism – the project:

“Open Air Museum and Vernacular Culture in New Forms of Presentation of Cultural Heritage” with total costs of 110 million CZK.

In 2014, the museum received another grant, this time amounting to 21,129,000 CZK, 80 % of which came from the EEA and Norway Funding Mechanism for the project titled



(Folk costumes of seven generations in Moravian Wallachia)

 A long-term exhibition of artefacts from a unique collection of the Wallachian Open-Air Museum dedicated to folk costumes and textiles in Moravian Wallachia will be realised within the project.

 The aim of the project is to support the museum’s mission to spread information about our ancestors’ lives, focusing specifically on the region of Wallachia and the surroundings. The Wallachian Museum aims for the exhibition to be informative, educational and to encourage active learning. It should build on modern information and communication technologies and the latest trends but at the same time it must observe the conditions for protection and storage of the exhibited items, which are part of the cultural heritage.

 The WOAM’s textile collection is one of the largest and most comprehensive collections in comparison with the museum’s other collection and with the textile collections of other museums in the CR. Up to date it includes 20,000 items. The Wallachian Museum’s textile collections makes up one third of all three-dimensional artefacts of the museum. Although the collected artefacts document the studied area in terms of time and theme to an exceptional extent, the collection was not presented to the general public in the last twenty years. These unique artefacts were last shown to the general public at the exhibition called Embroidered below Radhošť realised by the Department of Ethnography of the National Museum in Prague in 1985 and three years later in the Museum of National History in Vsetín. Due to lack of convenient space, the exhibition could not be realised in Rožnov pod Radhoštěm, not even partially. It was possible to present at least some items from the textile collection within specialised programmes but the visitors could however only view a very small part of the collection.

The WOAM’s exhibitions do not provide the opportunity for presenting the folk costumes with all their varieties in time and functional specialities.  In the installed interiors, which thereby document the family life in the chosen social environment at a given time, textile items are used only as a complementary part of the interior (clothing in chests, closets, on battens, hangers) and figurines are not used for presenting the clothing in a form corresponding to the exhibition’s content.


Aim of the project

The main aim of the project is to ensure the protection, restoration and most importantly the presentation of the WOAM’s large and unique textile collection, since this is a part of our tangible cultural heritage, and to moreover put this collection to use as well as to create a convenient environment for its presentation. The project focuses on activities that lead to a highly efficient, original and innovative form of the presentation thereof.


Specific aims of the project are:

1)      Presenting at least 30 % of the WOAM’s unique textile collection in a novel form using modern technologies and trends (AV media, projections) and in an original way, which allows the textiles to be linked to the cycle of annual customs and family rituals. Thus the clothing and all its varieties will be shown in a wide range of different situations, which will reveal the overall historical context. All this will be done, while observing the conditions for the long-term protection and storage of this cultural heritage for future generations.

2)      Making the museum’s textile collection accessible to the general public through information and communication technologies in the form of an on-line catalogue (remote access). Parts of the collection that are most threatened by degradation and destruction will be preferentially digitalised, however this decision will also depend on the actual demand for certain pieces of textiles and clothing, so that demands of researchers and expert public can also be met.

3)      Continual creation of educational and educational programmes for a wide range of visitors (youth under 26 years, senior citizens, members of national minorities, foreigners, natives, folk craftsmen, folk costumes restoration enthusiasts). These programmes will in particular focus on the vernacular culture that documents the lifestyles, settlements and traditional forms of work in the ethnographical region of Moravian Wallachia, Těšín and Moravian Kopanice.

4)      Initiating international discussions (Norwegian partner, representatives of Czech open air museums) on handling textile-like collections and on the methods of presentation and digitalisation of textile collections in open air museums. These discussions should also touch on innovative ways of integrating visitors into the process of presenting cultural heritage.


The Norwegian partner of the Wallachian Open Air Museum for the implementation of this project is the Maihaugen Museum in Lillehammer.





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